As part of Salesforce’s World Tour Sydney Reimagined virtual event, they implemented a live “battle of the apps” competition between exhibitors — complete with audience voting — called AppExchange Demo Jam.

During this session, Salesforce AppExchange partners were given three minutes each to do a live demo demonstrating their apps. The audience was then asked to vote for their favorite using a dedicated link that was accessible for 24 hours following the session, and the winner was announced on Twitter the next day.

Featuring sponsors and exhibitors through this kind of competition is a creative way to provide engaging demos while also getting the audience involved. Keeping the demos short and to-the point is also beneficial considering that many attendees of virtual events will be facing more distractions while viewing at home, Plus, this kind of activity will have people checking back to and engaging with the event’s social media pages to see who won.

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