As part of Salesforce’s World Tour Sydney Reimagined virtual event, they implemented a live “battle of the apps” competition between exhibitors — complete with audience voting — called AppExchange Demo Jam.

During this session, Salesforce AppExchange partners were given three minutes each to do a live demo demonstrating their apps. The audience was then asked to vote for their favorite using a dedicated link that was accessible for 24 hours following the session, and the winner was announced on Twitter the next day.

Featuring sponsors and exhibitors through this kind of competition is a creative way to provide engaging demos while also getting the audience involved. Keeping the demos short and to-the point is also beneficial considering that many attendees of virtual events will be facing more distractions while viewing at home, Plus, this kind of activity will have people checking back to and engaging with the event’s social media pages to see who won.

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Just because you’ve brought your event online doesn’t mean that you need to forego entertainment. Certain entertainment opportunities, such as musical performances, can translate very well to virtual events.

The artists’ performances were prerecorded and then broadcast, which made sense for an event of this scale. For smaller affairs, including a live-streamed performance can add a special touch to your event.

EventMB’s online event taking place April 30th, Managing the Virtual Experience, will include a musical performance by Benji Harris from SongDivision. People are missing concerts, shows, and countless other in-person experiences due to the pandemic, so incorporating a performance of some sort is a nice way to bring entertainment directly to them. Just like every other part of the industry, event entertainment companies are pivoting to virtual and can assist with bringing different types of entertainment to your online event.

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Many virtual events are implementing virtual expo booths and networking tools, the SBC Digital Summit taking these elements one step farther by designing their virtual space based on a physical conference center.

For example, the home screen from which attendees can access the different parts of the event is named Lobby and features a background of a convention center lobby. Similarly, the Networking Lounge feature looks like an actual lounge with chat windows that attendees can interact with. Although not quite VR, these environments will allow attendees to feel familiar aspects of event spaces through the virtual format instead of just clicking through screens and videos that all look the same. Using design elements to give your event a unique look and feel will help set your event apart and serve to distinguish various spaces within the event as well.

Go virtual, schedule your demo https://calendly.com/letsconnect2/virvent